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Thinkerbell founder Adam Ferrier and leading CMO Brent Smart host a show that celebrates creativity in marketing. Each episode they chat with a leading creative or marketer about them and their work and see if a famous piece of creative work passes the focus group test. Black T-Shirts, it’s XXL Creativity for Marketers.

Recent Episodes
  • Kim Gehrig: Singing Vaginas and The Creative Skewer
    May 15, 2025 – 59:11
  • Phill Agnew: Hard Graft and Soft Nudges
    May 6, 2025 – 58:11
  • Brooke Hammerling: Pop Culture and Public Relations
    Apr 30, 2025 – 01:02:26
  • Chris Beresford Hill - Big Things and Creative Details
    Apr 23, 2025 – 01:05:44
  • John Schoolcraft: Mind Control & Milk
    Apr 15, 2025 – 01:12:39
  • Sherilyn Shackell - Making Marketers and Leading Cults
    Apr 7, 2025 – 01:05:34
  • PJ Pereira - Al Coke Trucks & Creative Liberation
    Mar 31, 2025 – 01:05:56
  • Gunny Scarfo: Notification and Storytelling
    Nov 6, 2024 – 01:08:57
  • Live from SxSW Sydney with Henry Innis
    Oct 29, 2024 – 01:07:05
  • James Hurman: Previously IT and Future Demand
    Oct 22, 2024 – 59:20
  • Johnnie Ingram: We Have Notes On This Episode
    Oct 15, 2024 – 55:31
  • Wanda Pogue: Post Creative Strategy
    Oct 8, 2024 – 56:28
  • AI Merry: The Title For This Episode Could Be Better
    Oct 1, 2024 – 46:38
  • Mia Freedman & Nat Harvey: Sex toys, Super, and Strife
    Sep 24, 2024 – 01:05:39
  • Davo, Dancing and Creative Direction
    Sep 18, 2024 – 53:15
  • Erin Riley Disruption and Rigour
    Sep 12, 2024 – 56:36
  • Sir Martin Sorrell - Big and Little Thinking
    Sep 3, 2024 – 01:06:00
  • Rory Sutherland: Two Way Doors & Being Distinctive
    May 17, 2024 – 01:08:01
  • Andre Toledo: Patience & Taking Creative Opportunities
    May 6, 2024 – 51:31
  • Sue Anderson: Transposable Creativity & Back Of The Deck ideas
    May 3, 2024 – 46:49
  • Henry Innis: Speaking Numerically & Entrepreneurship
    Apr 22, 2024 – 59:30
  • Nicky Sparshott: Buy In & B Corp
    Apr 17, 2024 – 57:12
  • Jon Evans: The Uncensored CMO
    Apr 8, 2024 – 01:05:59
  • Susan O'Brien: Snoop Dogg & Creative Enabling
    Apr 1, 2024 – 01:03:47
  • Mark Molloy: Control & Creativity
    Mar 25, 2024 – 57:46
  • Tony Bradbourne: Avoiding the Status Quo & Making Things Special
    Mar 18, 2024 – 54:53
  • CJ Hendry: Inflatables & Exceptional Marketing
    Mar 12, 2024 – 57:28
  • Samira Ansari: Wall Paper & Going Rogue
    Mar 12, 2024 – 52:40
  • Ryan Reynolds & Reviews
    Dec 15, 2022 – 37:43
  • Andrea Diquez: Forensic & Gut
    Nov 21, 2022 – 43:04
  • Sir John Hegarty: 80% Idea & 80% Craft
    Nov 15, 2022 – 52:50
  • David Droga: Care and Speed
    Nov 1, 2022 – 47:21
  • Alex Bogusky: Ad Recovery & Mind Discovery
    Oct 18, 2022 – 51:58
  • Mark Fitzloff: Chaos & Columns
    Oct 11, 2022 – 53:56
  • Russel Howcroft: Silver Spoon & Silver Tongue
    Oct 4, 2022 – 48:46
  • Mark Ritson: Luxury & Profanity
    Sep 20, 2022 – 53:16
  • Laura Petruccelli: Nuggets & Doritos
    Sep 20, 2022 – 53:46
  • Byron Sharp: Science, Owls & Standing Out
    Jun 6, 2022 – 48:09
  • Justine Armour: False Starts & Comebacks
    May 30, 2022 – 43:40
  • Nils Leonard: Unshakable belief & uncommon ideas
    May 23, 2022 – 55:02
  • Fernando Machado: Mouldy Whoppers & secret snipers
    May 16, 2022 – 51:27
  • Bianca Guimaraes: Making mischief and causing a stir
    May 9, 2022 – 43:55
  • Nick Worthington: A Clean Mind & Dirty Hands
    May 2, 2022 – 01:00:24
  • Allan Johnston: Jingles & Jackaroos
    Apr 25, 2022 – 33:04
  • Leo Premutico: Ads, Adidas & Curly Hair
    Apr 11, 2022 – 40:42
  • Cindy Gallop: How to Make Love and Blow Shit Up
    Apr 4, 2022 – 42:01
  • Mat Baxter: Fast Cars and Lego
    Mar 28, 2022 – 42:27
  • Claudine Cheever: Amazon, Alexa & Almost Alliteration
    Mar 21, 2022 – 42:54
  • Ben Tollett: John Lewis and Jumpy Castles
    Mar 21, 2022 – 39:06
Recent Reviews
Disclaimer: The podcast and artwork on this page are property of the podcast owner, and not endorsed by UP.audio.